The short answer
How do I find the right buyer for my product?
Picture the moment the problem happens, and list everyone who's there. The obvious person often has the problem once. Someone else in the room, like the photographer at a wedding, deals with it every week, and they're usually the better buyer.
One thing
The first buyer you picture is usually the person with the problem once.
So picture the day it happens, and everybody else who's there.
At a wedding there's a bride. There's also a photographer, a celebrant, a venue coordinator, a cake maker. One of them deals with this every week.
At a child's birthday there's a parent. There's also the entertainer who runs 3 parties every Saturday.
One line
"how do other [their job] handle this every week?"
Swap in the job. Search for it.
One question
Who else is there when your buyer's problem happens, doing it every week?
Cheraine
Find the people who will pay for what you made.
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