In a huge place your answer is gone in an hour
For [person] who [problem] every [time]
The next thing you make can be one people already asked for
"Does anyone have a free one" and "what do you use" are very different questions
"Run sheet", not "timeline template"
They tell you what your buyer actually wanted
40 pages and 3 formats is not why anybody buys
The buyer who has to check with somebody else usually doesn't buy
The person who pays is often standing next to the one you pictured
Look for the person who has it again next month
Your buyer has never once typed the words you've been searching with