The short answer
How should I describe my digital product?
Describe the part of their day it takes away, not the file. "A 40 page budget planner" describes a file. "No more copying numbers into a new spreadsheet every month" describes the evening they get back. That's what people buy.
One thing
"A 40 page budget planner in Canva" describes a file.
"She stops copying the same numbers into a new spreadsheet every month, at the kitchen table, after the kids are in bed" describes an evening.
Nobody buys the file. They buy the part of their day it takes away.
Describe the evening, and you'll know exactly what they'd type when they're annoyed.
One line
"I spent my whole evening"
Search it with your topic. See what people are stuck doing.
One question
What is your buyer doing, and what time is it, when they need your thing?
Cheraine
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