The short answer

How do I find out what my buyers want?

Read the 3-star reviews of products like yours. 5-star reviews rarely explain much, and 1-star reviews are often about something else. 3-star reviews say what people liked and what they still wanted, in the exact words buyers use.

 

One thing

5-star reviews say "love it". 1-star reviews are often about something else entirely.

The 3-star reviews are where people explain. "Good, but I still had to..." "I wanted it to..." "I didn't realize it wouldn't..."

Find a product like yours, anywhere it's sold, and read only the 3-star ones. Every "but" is something a buyer wanted and didn't get.

It's also, word for word, how they describe the problem.

One line

"good, but I still had to"

Search for it next to your topic.

One question

What's the most common "but" in reviews of products like yours?

Cheraine

 

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