Why does "every" matter when describing my buyer?

It shows the problem comes back. If your buyer has the problem every week or with every client, they're likely to pay to fix it. If not, they may have it only once.

What's an example of a good customer sentence?

"It's for wedding photographers who rebuild a run sheet for every couple." Or, "It's for tutors who make new worksheets every Sunday night." Each names the person, the problem and how often.

Why should my customer description be one sentence?

A clear sentence tells you exactly who to look for and where. If it takes a paragraph, the buyer usually isn't clear yet, and searching for them will be vague too.

What if my product is for lots of different people?

Pick the one who has the problem most often and can pay without asking. One clear buyer is easier to find. You can widen it later.

Who Is My Product For? A One-Sentence Test

The short answer

How do I figure out who my product is for?

Finish this sentence: "It's for [person] who [problem] every [time]." For example, "wedding photographers who rebuild a run sheet for every couple." If you can't fill in "every", you're probably picturing someone who has the problem only once.

One thing

Try finishing this sentence:

"It's for [person] who [problem] every [time]."

"It's for wedding photographers who rebuild a run sheet for every couple."

"It's for tutors who make new worksheets every Sunday night."

If you can fill in all 3 gaps, you know who to look for. If you can't fill in "every", you may still be picturing somebody who has the problem once.

One line

"every Sunday I have to"

Search it with your topic, and see who's saying it.

One question

Can you fill in all 3 gaps for your thing?

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Who it's for, in one sentence

How do I figure out who my product is for?

One thing

One line

One question

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