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Cheraine Escott
Cheraine Escott

200 people beats 80,000

Oct 8, 2026

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1 min read

200 people beats 80,000

In a huge place your answer is gone in an hour

Who it's for, in one sentence

Oct 7, 2026

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1 min read

Who it's for, in one sentence

For [person] who [problem] every [time]

Find them before you make it

Oct 6, 2026

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1 min read

Find them before you make it

The next thing you make can be one people already asked for

Free-version people and fix-it people

Oct 5, 2026

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1 min read

Free-version people and fix-it people

"Does anyone have a free one" and "what do you use" are very different questions

The word you'd never use

Oct 4, 2026

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1 min read

The word you'd never use

"Run sheet", not "timeline template"

Read the 3-star reviews

Oct 3, 2026

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1 min read

Read the 3-star reviews

They tell you what your buyer actually wanted

Describe their evening, not your file

Oct 2, 2026

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1 min read

Describe their evening, not your file

40 pages and 3 formats is not why anybody buys

Can they spend without asking anyone?

Oct 1, 2026

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1 min read

Can they spend without asking anyone?

The buyer who has to check with somebody else usually doesn't buy

Who else is there on the day?

Sep 30, 2026

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1 min read

Who else is there on the day?

The person who pays is often standing next to the one you pictured

One problem, once, wants a free answer

Sep 29, 2026

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1 min read

One problem, once, wants a free answer

Look for the person who has it again next month

Search for the complaint, not the product

Sep 27, 2026

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1 min read

Search for the complaint, not the product

Your buyer has never once typed the words you've been searching with